TBWA\Sydney names Matt Keon as new Chief Creative Officer to boost creativity and profits. TBWA\Sydney nombra a Matt Keon como nuevo Director Creativo para impulsar la creatividad y las ganancias.

TBWA\Sydney appointed Matt Keon as its new Chief Creative Officer, rounding out its leadership team, which includes Managing Director Elektra O'Malley and Chief Strategy Officer Michael Hogg. TBWA\Sydney nombró a Matt Keon como su nuevo director creativo, completando su equipo de liderazgo, que incluye al director gerente Elektra O'Malley y al director de estrategia Michael Hogg. Keon, with a rich background at agencies like BMF Australia and Saatchi & Saatchi Singapore, aims to bring innovative ideas and significant returns to the agency. Keon, con una rica experiencia en agencias como BMF Australia y Saatchi & Saatchi Singapur, tiene como objetivo aportar ideas innovadoras y rendimientos significativos a la agencia.