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Australian golfer Jason Day's bold Malbon Golf vest at the Masters sparked controversy but boosted the brand's popularity.
Australian golfer Jason Day teamed up with streetwear brand Malbon Golf for the 2024 Masters, wearing a distinctive sweater vest with a bold logo.
This move marked a shift from his previous partnerships with Nike and Adidas.
Despite some controversy, including Augusta National asking him to remove the vest due to its bold design, the collaboration boosted Malbon Golf's popularity, generating around 3 billion online impressions.
The brand, founded by Stephen and Erica Malbon, aims to attract a younger, style-conscious audience to golf.
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El audaz chaleco Malbon Golf del golfista australiano Jason Day en los Masters provocó controversia, pero aumentó la popularidad de la marca.