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flag Rolex launches the Oyster Perpetual Land-Dweller, its first new sport watch in over a decade, at Watches & Wonders 2025.

flag Rolex unveiled several new watch models at Watches & Wonders 2025, including the Oyster Perpetual Land-Dweller, which features 32 patents, 18 exclusive to the model. flag Other new releases include a turquoise Daytona, a green-dialed GMT-Master II, and pastel-colored Oyster Perpetuals. flag The Land-Dweller is Rolex's first new sport model in over a decade and marks a significant technical advancement with its innovative design and self-winding mechanical movement.

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