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flag Max, a new Australian streaming service, threatens to disrupt the market by offering popular content that could drive users away from competitors.

flag Max, a new streaming service in Australia from Foxtel, is set to disrupt the market by offering HBO, Warner Bros, DC Universe, and Discovery content. flag This could lead to a mass exodus from Binge, which previously held HBO's rights. flag With 69% of Australians paying for streaming services and averaging 4.3 subscriptions, industry expert Alexa Scarlata predicts increased cancellations and industry consolidation. flag Max's launch follows Netflix's market disruption a decade ago.

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