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Max, a new Australian streaming service, threatens to disrupt the market by offering popular content that could drive users away from competitors.
Max, a new streaming service in Australia from Foxtel, is set to disrupt the market by offering HBO, Warner Bros, DC Universe, and Discovery content.
This could lead to a mass exodus from Binge, which previously held HBO's rights.
With 69% of Australians paying for streaming services and averaging 4.3 subscriptions, industry expert Alexa Scarlata predicts increased cancellations and industry consolidation.
Max's launch follows Netflix's market disruption a decade ago.
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Max, un nuevo servicio de streaming australiano, amenaza con perturbar el mercado al ofrecer contenido popular que podría alejar a los usuarios de los competidores.