ESG investing grows slightly in 2024, bucking political and financial headwinds.

Despite facing political backlash and high interest rates, ESG (Environmental, Social, and Governance) investing remains viable, with assets growing slightly in 2024 due to market appreciation. Critics argue it prioritizes social goals over returns, but supporters claim it leads to better long-term performance. Despite recent outflows, 84% of U.S. investors are still interested in sustainable investing, particularly younger generations.