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flag X sees first year of advertising revenue growth under Musk, reaching $2.26 billion globally.

flag Elon Musk's social media platform X is projected to see its first year of advertising revenue growth since he acquired it in 2022, with a 17.5% increase in U.S. ad revenue to $1.31 billion and a 16.5% rise in global ad sales to $2.26 billion, according to Emarketer. flag The growth is partly driven by brands hoping to avoid potential legal or financial repercussions, as well as a new base of small and medium-sized business advertisers. flag Despite the growth, X's ad revenue remains below pre-Musk acquisition levels.

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