Tommy McCubbin launches ShowStarter, a studio helping brands create engaging content as TV ad revenues decline.

Tommy McCubbin, a creative industry veteran, has launched ShowStarter, a production studio that helps brands develop engaging entertainment formats to build long-term audience connections. ShowStarter's "Concept to Culture" process assists brands in understanding viewer behavior and creating content that viewers won't skip. This follows a trend of broadcasters seeking brand-funded productions as TV ad revenues decline and YouTube becomes the top streaming platform for TV consumption.