Liquor shops in Noida, India, offer deep discounts before a new excise policy takes effect, causing sales surge and chaos.

Liquor shops in Noida, India, are offering deep discounts, including buy-one-get-one-free deals, to clear out stock before a new excise policy starts on April 1. The policy introduces an e-lottery for licenses and merges beer and Indian Made Foreign Liquor shops, reducing the total number of liquor stores. The discounts have led to a surge in sales and chaotic crowds, with police intervention in some areas. Excise officials expect sales to spike by 30-40%.