Initiative takes over media duties for healthcare brands under Aspen Pharmacare Australia.

Initiative has been named the media agency of record for Aspen Pharmacare Australia, handling all media buying, planning, and strategy for brands like Maltofer, Coloxyl, Ural, and Dymadon. The partnership aims to bolster Aspen's position in the competitive healthcare sector by enhancing consumer engagement and driving impactful connections. The collaboration went live on April 1, 2021.