India's media market hit $1.1 billion in 2024, with digital ads projected to reach $8.15 billion by 2026.

In 2024, India's media market reached $1.1 billion, with local pitches making up 62% of total pitches. Major companies like Amazon and Tata Motors dominated the market, and GroupM led media agencies with $447 million in new business. Globally, COMvergence tracked $39 billion in media account moves. Additionally, India's digital advertising is projected to grow to $8.15 billion by 2026, driven by e-commerce and digital retail, with programmatic buying accounting for 42% of the market.