VouchedFor launches search by gender for financial advisers, highlighting the field's gender imbalance.

VouchedFor, a UK financial and mortgage adviser review site, has introduced a new search feature allowing users to find advisers by gender. Launched for International Women's Day, the feature highlights the profession's gender imbalance, with women comprising only 16% of advisers. Research suggests some clients, especially women, prefer female advisers, as evidenced by higher satisfaction scores. This tool helps users find advisers that match their preferences and values.