Vietnam became Southeast Asia's third-most visited country in 2024, attracting 17.5 million tourists.

Vietnam surpassed Singapore to become the third-most visited Southeast Asian country in 2024, welcoming 17.5 million international tourists, recovering 98% of its pre-pandemic tourism. Factors behind its success include new nonstop flights from the US, easier visa policies, and luxury hotel expansions. Vietnam aims for 23 million international arrivals by 2025, with new airport capacity set to increase visitor numbers.