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flag BlackRock launches its first Bitcoin ETP in Europe, expanding into the growing crypto market.

BlackRock, the world’s largest asset manager, has launched its first Bitcoin exchange-traded product (ETP) in Europe, aiming to capture the growing interest in cryptocurrencies. The iShares Bitcoin ETP is listed in Paris, Amsterdam, and Frankfurt, marking BlackRock’s expansion into crypto-linked ETPs outside North America. This move follows the success of similar products in the U.S., which attracted over $50 billion.

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