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flag "Routes to Regen" initiative promotes regenerative farming in the UK, supported by major companies.

flag A new initiative called "Routes to Regen," led by the Sustainable Markets Initiative (SMI) and supported by companies like McDonald's and NatWest, aims to promote regenerative farming in the UK. flag The project, focusing on the East of England, provides farmers with financial, technical, and peer support to transition to sustainable agriculture. flag It also tests a global framework for regenerative practices, aiming to make it economically viable and replicable worldwide.

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