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Cupra launches its Tavascan SUV in Australia at $60,990, competing with cheaper Chinese models.
Cupra, a Spanish electric vehicle brand, is launching its Tavascan SUV in Australia at $60,990, higher than Chinese competitors priced under $55,000.
Despite the price gap, Cupra is confident the Tavascan's unique design and superior driving experience will attract buyers seeking a distinctive and emotionally appealing vehicle.
The SUV competes with models like the BYD Sealion 7 and Xpeng G6, targeting consumers who value personality and style.
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Cupra lanza su SUV Tavascan en Australia a $60.990, compitiendo con modelos chinos más baratos.