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flag Apple TV+ faces $1 billion annual loss despite having 45 million subscribers and popular shows.

flag Apple TV+, launched in 2019, is losing around $1 billion annually, despite hosting popular shows like "Severance" and "Ted Lasso." flag The service has 45 million subscribers but still trails behind competitors like Netflix and Disney+. flag Apple can afford these losses due to its vast revenue from other products, but its strategy's effectiveness in boosting device sales is uncertain. flag The company recently cut its content budget by $500 million to $4.5 billion annually.

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