ASA targets objectification in mobile gaming ads, upholding complaints over harmful content.

The Advertising Standards Authority (ASA) is cracking down on degrading images of women in mobile gaming apps, following an investigation that found eight ads with harmful content, including objectification and non-consensual sexual encounters. The ASA has upheld 11 complaints over the past two years and is urging advertisers, game developers, and platforms to prevent such content. A survey showed 45% of people are concerned about idealized body images of women in ads, and 44% worry about the objectification of women and girls.