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PepsiCo buys health-focused Poppi brand for $1.95B, aiming to tap into the healthier drink market.
PepsiCo has acquired the prebiotic soda brand Poppi for $1.95 billion, or $1.65 billion net after tax benefits, to expand into healthier beverage options.
Poppi, known for its low-calorie drinks combining prebiotics, fruit juice, and apple cider vinegar, gained popularity after appearing on "Shark Tank" in 2018.
Despite facing legal challenges over health claims, the acquisition aims to meet growing consumer demand for healthier drinks and compete with rivals like Coca-Cola's Simply Pop.
PepsiCo's shares rose nearly 2% following the announcement.
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PepsiCo compra la marca Poppi centrada en la salud por $1.95B, con el objetivo de aprovechar el mercado de bebidas más saludables.