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flag Samsung's chairman calls for a drastic shift towards AI tech, despite short-term losses.

flag Samsung's Chairman Lee Jae-yong urges executives to adopt a "do-or-die" mindset to face AI-driven challenges. flag In a video message to 2,000 executives, Lee emphasized the need to invest in future technologies despite short-term profit sacrifices. flag Samsung is seeing declining market shares in TVs, smartphones, and memory chips, and is lagging behind rivals like SK hynix in AI semiconductors.

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