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Samsung's chairman calls for a drastic shift towards AI tech, despite short-term losses.
Samsung's Chairman Lee Jae-yong urges executives to adopt a "do-or-die" mindset to face AI-driven challenges.
In a video message to 2,000 executives, Lee emphasized the need to invest in future technologies despite short-term profit sacrifices.
Samsung is seeing declining market shares in TVs, smartphones, and memory chips, and is lagging behind rivals like SK hynix in AI semiconductors.
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El presidente de Samsung pide un cambio drástico hacia la tecnología de IA, a pesar de las pérdidas a corto plazo.