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flag Asda's price cuts hurt rivals' shares, while new suncare brand Altruist launches in Tesco.

flag Asda's declared price cuts, aiming to boost its market share, have caused a £3.5bn drop in shares for rivals Tesco, Sainsbury's, and M&S. flag Analysts doubt if Asda can sustain these cuts long-term, predicting ongoing pressure on competitors. flag Concurrently, new suncare brand Altruist has launched eight products in Tesco, focusing on reducing skin cancer through better sunscreen use.

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