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Hugo Boss forecasts 2025 sales to remain stable, predicting a range of €4.2 billion to €4.4 billion.
Hugo Boss, a luxury fashion brand, forecasts stable sales in 2025, expecting sales to range between a 2% decline and a 2% growth, totaling €4.2 billion to €4.4 billion.
This follows a 3% increase in 2024, reaching €4.3 billion.
The company aims to boost its brand through marketing and cost optimization amid shifting consumer preferences and geopolitical challenges.
Despite a strong Q4 in 2024, Hugo Boss faces difficulties in supply chain and gender balance within the organization.
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Hugo Boss prevé que las ventas de 2025 se mantengan estables, lo que supone un margen de 4,2 000 millones de euros a 4,4 000 millones de euros.