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"Ne Zha 2" becomes sixth highest-grossing film, sparking a surge in lotus root cuisine across China.
The animated film "Ne Zha 2" has become the sixth highest-grossing movie globally and sparked a culinary trend in China.
Sales of lotus root dishes have surged due to the film's storyline featuring Ne Zha reborn from lotus root starch.
Restaurants across the country are creating Ne Zha-themed menus and dishes, including themed drinks and desserts.
This trend has also boosted the lotus root supply chain and demonstrates how pop culture influences dining experiences.
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"Ne Zha 2" se convierte en la sexta película más taquillera, provocando un aumento de la cocina raíz de loto en toda China.