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flag UK cheese buyers prefer stronger flavors, boosting sales of extra mature and vintage Cheddar.

flag UK consumers are shifting their cheese preferences towards stronger flavors, with sales of extra mature and vintage Cheddar up by 5.4% and 2% respectively. flag This trend is linked to a growing preference for spicier foods, which has made palates more accustomed to complex flavors. flag In response, supermarkets like Tesco are increasing pack sizes and ordering more aged cheeses to meet demand.

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