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flag Less than half of vulnerable customers inform financial firms of their needs, risking inadequate support.

flag Less than half of vulnerable customers disclose their circumstances to financial services firms, leading to potential gaps in support. flag Among those who do share their situation, 74% report that staff ask the right questions, and 58% say they receive needed support. flag The Financial Conduct Authority (FCA) has introduced the Consumer Duty to ensure firms deliver positive outcomes for all customers, including those in vulnerable positions. flag The FCA also published guidance and examples of good practices to improve firms' handling of vulnerable customers.

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