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Irish tourism sees strong interest from overseas travelers, despite weather and cost concerns.
Tourism Ireland's research shows that visitors are drawn to Ireland for its scenery (33%) and culture (11%), among other attractions.
Despite barriers like weather (13%) and cost (6%), 70% of overseas holidaymakers are interested in visiting, with 30% actively planning trips.
Social media, film, and online searches are key sources of travel inspiration.
Two-thirds of visitors share photos, enhancing Ireland's appeal.
The study will help refine marketing efforts to boost tourism.
6 Articles
El turismo irlandés ve un gran interés de los viajeros al extranjero, a pesar del tiempo y los problemas de costes.