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Explore By Region

flag Irish tourism sees strong interest from overseas travelers, despite weather and cost concerns.

flag Tourism Ireland's research shows that visitors are drawn to Ireland for its scenery (33%) and culture (11%), among other attractions. flag Despite barriers like weather (13%) and cost (6%), 70% of overseas holidaymakers are interested in visiting, with 30% actively planning trips. flag Social media, film, and online searches are key sources of travel inspiration. flag Two-thirds of visitors share photos, enhancing Ireland's appeal. flag The study will help refine marketing efforts to boost tourism.

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