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Adidas sold its last Yeezy sneakers, ending ties with Ye and donating part of the profits to charities.
Adidas has sold its last pair of Yeezy sneakers, ending its partnership with Ye (formerly Kanye West) due to his antisemitic comments.
The split initially cost Adidas nearly €250 million in 2022, but the company made a net profit of €882 million in 2024.
Sales of the remaining Yeezy stock brought in €650 million, generating a profit of about €200 million.
Adidas plans to donate €260 million from Yeezy sales to charitable organizations.
Despite the Yeezy loss, the company's overall revenue rose by 24% to €5.97 billion in 2024.
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Adidas vendió sus últimas zapatillas Yeezy, terminando los lazos con Ye y donando parte de las ganancias a organizaciones benéficas.