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LA launches "We Love LA" campaign to boost tourism, featuring a commercial inspired by "I Love L.A."
Los Angeles Tourism has launched the "We Love LA" campaign to boost tourism, featuring a commercial inspired by Randy Newman's "I Love L.A." The campaign highlights LA's diverse attractions, culinary offerings, outdoor activities, and entertainment.
It runs on paid media in U.S. and international markets like Australia, France, and Japan, supporting local businesses and over 543,000 jobs.
An experiential "Taste of LA" event will take place in Sydney from May 1st-11th.
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LA lanza la campaña "We Love LA" para impulsar el turismo, con un comercial inspirado en "I Love L.A."