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flag Tropicana faces financial struggles as declining orange production and changing consumer preferences hit sales.

flag Tropicana, a major orange juice brand, is struggling financially due to declining sales and profits. flag Factors include climate change effects like hurricanes, citrus greening disease, and changing consumer preferences away from sugary drinks. flag The company's revenue dropped 4% and income fell 10% last quarter, while the USDA predicts the lowest orange production in 88 years. flag Tropicana also faces competition from Minute Maid and Simply.

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