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New Zealand report finds potential for massive increase in charitable donations through wills.
A new report in New Zealand highlights a significant opportunity for charitable donations through wills, as the country experiences a massive wealth transfer from older to younger generations.
Currently, only 55% of adults in New Zealand have a will, and just 6% of those wills include a charitable gift, amounting to $320 million annually.
The report suggests that if charitable bequests increased to 3%, donations could reach $2.5 billion annually within 20 years.
This could greatly benefit purpose-driven organizations, offering a return on investment six times higher than typical fundraising.
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El informe de Nueva Zelandia encuentra potencial para un aumento masivo de las donaciones caritativas a través de testamentos.