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flag DFI Retail Group reshuffles leadership, adding a Chief Strategy Officer and expanding another role to drive growth.

flag DFI Retail Group has announced leadership changes to boost strategic capabilities and growth. flag Ella Chan, with over 20 years of experience in global strategy, will join as Group Chief Strategy Officer on April 1, 2025. flag Wee Lee Loh, the current Group Chief Digital Officer, will expand his role to include overseeing yuu Rewards, Retail Analytics, and Retail Media. flag These changes aim to enhance customer engagement and drive operational excellence in the evolving retail sector.

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