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Australian pork industry seeks to boost local sales as imported pork dominates the market.
In Australia, only 28% of non-fresh pork products are locally sourced, with 72% imported.
The cost gap between imported and local pork has narrowed to about 20 cents per kilogram, driving increased local demand.
Australian Pork Limited CEO Margo Andrae highlights consumer education as key, noting a trial that boosted local pork sales by 21%.
The pork industry supports 34,000 jobs and is valued at $6 billion.
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La industria porcina australiana busca impulsar las ventas locales a medida que el cerdo importado domina el mercado.