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Australian podcast listenership now exceeds that of the U.S., with 43% of Australians tuning in.
Edison Research's latest report shows podcast listening in Australia has surpassed the US, with 43% of Australians aged 12 and over tuning in, totaling around nine million people.
This growth is partly due to more locally produced content.
Despite this, radio's reach remains strong at 81%, and online radio streaming has more than doubled in three years.
The LiSTNR app offers access to over 150 radio stations, 700 podcasts, and live sports, making audio content more accessible anytime, anywhere.
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La audiencia de los podcasts australianos supera ahora la de los EE.UU., con el 43% de los australianos sintonizando.