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Chris Hoy, prostate cancer survivor, partners with Marks & Spencer to raise awareness and funds for prostate cancer.
Marks & Spencer (M&S) has teamed up with Olympic champion Chris Hoy to raise awareness about prostate cancer, now the most common cancer in England.
M&S will donate £4 per pack of men's Autograph underwear sold until March, and place QR codes in fitting rooms to link to an online risk assessment tool.
Hoy, diagnosed with stage four prostate cancer, aims to start open conversations about the disease.
Over 3 million men have used the risk tool since its 2022 launch.
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Chris Hoy, sobreviviente del cáncer de próstata, se asocia con Marks & Spencer para crear conciencia y fondos para el cáncer de próstata.