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Heineken reduces Sol beer's alcohol to 3.4% to cut costs and comply with UK tax rules.
Heineken is lowering the alcohol content of its Sol beer from 4.2% to 3.4% to comply with new UK tax rules, allowing for lower prices due to reduced duties.
This move follows similar actions by other brewers to make drinks more affordable as the average UK pint now costs £5.08, reaching £6.16 in London.
Heineken also faces rising costs from new packaging rules and upcoming national insurance hikes.
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Heineken reduce el alcohol de la cerveza Sol al 3,4% para reducir costos y cumplir con las normas fiscales del Reino Unido.