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Tony Hawk rejected a $500K buyout for his name, opting for royalties that netted him over $1.4B.
Skateboarding legend Tony Hawk turned down a $500,000 buyout offer for the use of his name in the 1999 Activision game, Pro Skater.
Instead, he negotiated a royalty deal, earning a share of every game sold.
This decision proved lucrative as the Pro Skater franchise has since generated over $1.4 billion in sales.
The licensing agreement with Activision, now part of Microsoft, lasted 16 years until 2015.
Hawk's career was further boosted by the game's success.
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Tony Hawk rechazó una compra de $500K por su nombre, optando por regalías que lo compensaron con $1.4B.