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TCL replaces Panasonic as the official electronics sponsor for the Olympics through 2032.
The International Olympic Committee (IOC) has signed a new eight-year sponsorship deal with Chinese electronics firm TCL, replacing Japanese company Panasonic.
This partnership, which covers four Olympics through 2032, includes TCL providing audiovisual equipment and exploring AI technology for the Games.
The financial terms of the deal were not disclosed.
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TCL reemplaza a Panasonic como patrocinador oficial de electrónica para los Juegos Olímpicos hasta 2032.