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flag Kenya's tourist arrivals and earnings surged in 2024, boosted by U.S. travelers and local initiatives.

flag Kenya saw a 15% rise in foreign tourist arrivals in 2024, reaching 2.4 million visitors, with tourism earnings increasing by nearly 20% to about $3.49 billion. flag The U.S. remains the top source country, followed by Tanzania and Uganda. flag Kenya's diversified tourism offerings and strategic interventions have contributed to the growth, with plans to foster more public-private partnerships for sustainable sector development.

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