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flag Thailand's "girls' love" media industry, worth £72 million, empowers queer women globally and gains government support.

flag Thailand's "girls' love" (GL) media industry, featuring female same-sex romance, has rapidly gained a global audience, especially among queer women from Asia to Latin America. flag This industry, worth about £72 million by 2024, explores issues like family expectations, coming-out struggles, and societal pressures, resonating with young queer audiences. flag Despite challenges, GL dramas are empowering queer women and nonbinary individuals, with the Thai government also supporting the industry to promote national culture and products.

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