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AI tools are being used by online retailers to cut down on costly clothing returns by improving sizing accuracy.
Online shopping giants are using AI to reduce the high rate of clothing returns, which can cost up to $46 per item.
According to a 2024 McKinsey and Business of Fashion study, up to 30% of online fashion items are returned, mainly due to sizing issues.
Companies like Fringuant and Zalando's acquired Fision offer AI tools that provide accurate sizing recommendations based on selfies and body measurements.
Additionally, AI is being used to automate stock counts and prevent shipping errors.
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Los minoristas en línea están utilizando herramientas de IA para reducir los costosos rendimientos de la ropa mejorando la precisión del tamaño.