UK authority suggests NHS generic formula to cut baby milk costs, aiding struggling parents.

On Good Morning Britain, host Rob Rinder announced that parents could save up to £300 annually by switching to cheaper baby formula brands with similar nutritional value. The Competition and Markets Authority (CMA) reported that some formulas cost more than weekly benefits, forcing some parents to skip meals. The CMA suggested reforms like the NHS providing a generic formula or using non-branded packaging to reduce brand influence and lower costs.

5 weeks ago
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