LG unveils first consumer electronics industry virtual studio, boosting content production speed and sustainability.

LG has opened a virtual production studio at its New Jersey headquarters, the first of its kind in the consumer electronics industry. This studio, a collaboration with affiliate HSAD, uses LG's LED technology and partner solutions to rapidly produce content, reducing build times from days to hours and lowering costs. The studio aims to boost content output and efficiency while reducing environmental impact.

6 weeks ago
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