Apple resumes advertising on Twitter, now X, focusing on Safari privacy after a year-long pause.

Apple has resumed advertising on Twitter, now called X, after pausing for over a year due to concerns about content and brand safety following Elon Musk's acquisition. Apple's return comes after other major advertisers like Amazon and Disney also resumed ads on the platform. Despite criticism over content moderation, Apple is promoting Safari's privacy features and "Severance" on its accounts.

6 weeks ago
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