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flag Noise unveils premium earbuds with Bose tech, marking entry into mid-premium audio market.

flag Noise, an Indian wearables company, launched its first premium audio product, the Noise Master Buds, featuring Bose-tuned audio. flag The earbuds offer 49dB active noise cancellation, dual device connectivity, and spatial audio with 12.4mm drivers. flag They are part of a planned series of mid-premium audio products, following a $10 million investment from Bose, which gave Bose a 2.4% stake in Noise. flag The Master Buds are priced at Rs 7,999 and will be available starting February 26, 2025.

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