Stellantis, parent company of Jeep and Ram, solo-advertised in Super Bowl 59, signaling a U.S. market comeback.

Stellantis, the parent company of Jeep and Ram, was the sole automaker to advertise during Super Bowl 59, following CEO Carlos Tavares' departure. Chairman John Elkann directed the move to showcase the company's commitment to the U.S. market and its revival. Known for its unconventional ads featuring celebrities like Clint Eastwood and Eminem, Stellantis aimed to recapture a "comeback" spirit after years of financial challenges and poor sales performance.

1 month ago
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