McDonald's plans to revive sales with new menu items and value deals after a challenging 2024.

McDonald's plans to boost sales after a tough 2024 with a 1.4% drop in Q4 U.S. sales and an E. coli outbreak. Strategies include reintroducing Snack Wraps and launching a chicken strip menu, alongside value deals like 'Buy One, Add One for $1'. Despite U.S. struggles, global sales grew 0.4%, outpacing expectations, and international sales stayed strong. The company's stock rose around 4-5%, and they aim to have 250 million active loyalty program users by 2027, up from 175 million.

5 weeks ago
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