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flag Kering reports a 12% drop in Q4 sales, with Gucci's sales falling 24%, yet shares rise 6%.

flag Kering, the parent company of Gucci, reported a 12% decrease in Q4 sales to €4.39 billion, with Gucci's sales falling 24%. flag Despite the decline, Kering's shares rose 6% on the news. flag The company's full-year sales dropped 12% to €17.19 billion. flag CEO François-Henri Pinault expressed confidence in future growth, citing efforts to stabilize and improve brand strategies amid a challenging market, particularly in China.

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