Woolworths and Allied Pinnacle debut Wise Wheat, a high-fibre bread line for Aussies.

Woolworths and Allied Pinnacle have launched a new high-fibre bread range called Wise Wheat, made from specially bred wheat with six times the fibre of regular wheat flour. Available in white and seeded varieties, the products aim to help Australians increase their fibre intake, as over a quarter of the population does not meet the recommended daily intake. The companies plan to expand the high-fibre product range in the future.

2 months ago
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