Streaming services hit a record 50 billion viewing minutes on Christmas, led by Netflix's NFL games.

On Christmas Day 2024, streaming services saw record-breaking viewership, marking a historic milestone in media history. Nielsen reported that streaming services, led by Netflix, which aired two NFL games including one with a Beyoncé halftime show, accounted for about half of all viewing, surpassing 50 billion viewing minutes for the first time. This reflects the growing shift from traditional TV to streaming platforms.

5 weeks ago
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