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flag Streaming services hit a record 50 billion viewing minutes on Christmas, led by Netflix's NFL games.

flag On Christmas Day 2024, streaming services saw record-breaking viewership, marking a historic milestone in media history. flag Nielsen reported that streaming services, led by Netflix, which aired two NFL games including one with a Beyoncé halftime show, accounted for about half of all viewing, surpassing 50 billion viewing minutes for the first time. flag This reflects the growing shift from traditional TV to streaming platforms.

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