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flag E.l.f. Beauty's stock plunges over 20% due to weaker sales and lowered annual forecast.

flag E.l.f. flag Beauty's stock dropped over 20% after the company reported weaker-than-expected sales in January and lowered its full-year sales forecast. flag Despite a 31% year-over-year increase in Q3 revenue to $355.3 million, the company's earnings missed expectations. flag Several analysts have reduced their target prices for the stock, though most maintain a "buy" rating. flag CEO Tarang Amin cited a "consumer hangover" post-holiday season and disruptions like wildfires and TikTok uncertainty as factors affecting sales.

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