Aldi introduces 'Super Six' deals and a 'Fresh Guarantee' for produce, allowing returns for a refund.

Aldi's Managing Director for Buying, Julie Ashfield, shared insights into the grocery's fruit and veg aisle. Aldi offers a 'Fresh Guarantee' for produce, allowing returns for a full refund if unsatisfied. Customers can find new 'Super Six' deals every two weeks, with the fruit and veg aisle consistently located at the store entrance. Popular items include bananas, broccoli, and cucumbers. Aldi collaborates with over 500 British growers and has reduced packaging by over 10,000 tonnes in the aisle since 2019.

6 weeks ago
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